Tuesday, July 12, 2022

SEM3:BMP:MARKETING SPECIALIZATION:PAPER 4/4:MARKETING RESEARCH

 

 Role of Marketing Research in designing and implementation of Marketing Plans, Marketing Research Process, Marketing Research Designs, Source & Collection of Data, Survey Methods & Techniques, Questionnaire & Schedules, Marketing application of multivariate techniques in market segmentation, positioning strategy, brand perceptual mapping, consumer preferences and choice dynamics, brand and product line decision and marketing mix strategy.

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