Tuesday, August 30, 2022


 Product manager as a position in a company: responsibilities and qualifications.

Functions of product manager. Product manager archetypes. Project managers and program managers. Archetypes of product managers: technologist, generalist, business-oriented. Product managers in different companies. Transitioning to product manager from different fields. Right experience for product manager. How to prepare resume.

Ideation and hypothesis development for products

Idea capture and handling system. Voice-of-Customer Methods: Ethnographic research, customer visit teams, customer focus groups, lead user (innovative user) analysis, the customer or user designs, customer brainstorming and inverse brainstorming, customer advisory board or panel, community of enthusiasts. Strategic methods for generating ideas: disruptions in market, core competencies assessment, peripheral vision, competitive analysis. Open innovation methods: partners and vendors, accessing the external technical community, scanning small businesses and business start-ups, external product designs, external submission of ideas, external idea contest. Technology development and fundamental research. Patent mapping. New knowledge as a source of innovation. Tapping the ideas of customers. Learning from lead users. Empathetic design. Invention factories and skunkworks. Open market innovation. The role of mental preparation. How management can encourage idea generation. Idea-generating techniques. Brainstorming. Nominal Group Technique. TRIZ. Catchball.

Product management life cycle model and product master plan

General product management life cycle model: discovery and innovation, new product planning phases, new product introduction phases (execution), post-launch product management. The basic construction of the product master plan: product and product line business documents, strategic plans, business cases, product requirements documents (PRDs), product roadmaps, product launch plans, marketing plans created for the product, product discontinuation plans, functional support plans (FSPs), marketing FSP, product development FSP, finance FSP, sales FSP, supply chain FSP, customer service FSP, legal and regulatory FSP, operations FSP.

Market analytics and voice-of-customer for product manager

Information customers cannot provide. Information customers can provide. Techniques for deeply understanding customer needs. Qualitative methods for deeper understanding: ethnography, netnography, site visits and individual interviews, lead users, customer toolkits, real-time market validation. The market analytics process. Types of customer data. Market analytics tool: segmentation, data mining, perceptual mapping, needs ranking, concept testing, conjoint analysis. Web-based market analytics.

Design thinking in product management

What “design thinking” is. How to apply design thinking in organization. “Design thinking” and the “knowledge funnel”. “Analytical thinking” and “intuitive thinking”. “Abductive logic” Automated Stage-Gate systems. Common errors in designing a next-generation stage-gate system.and “logical leaps of the mind.” Characteristics of exploration and explotation. Stanford’s design thinking approach.

Finance and forecasting for the product manager

Financial planning for product managers. Creating business cases for product investments. Testing planning assumptions using sensitivity analysis. Product cost models: standard costing, target costing, activity-based costing. Establishing pricing models. Preparing product budgets. Maturity assessment. Forecasts during the new product development process. Forecasting techniques: jury of executive opinion, scenario analysis, Delphi method, decision trees, assumption-based modeling, trend line analysis, moving average, exponential smoothing techniques, looks-like analysis (analogous forecasting), diffusion models, autoregressive moving average (ARMA)/autoregressive integrated moving average (ARIMA) models, linear regression, nonlinear regression, logistic regression, event modeling, expert systems, neural networks, simulation, concept testing, product use testing, market testing, pre-market testing.

Stage-gate model to design new product development process.

An overview of Stage-Gate system: discovery, scoping, build the business case, development, testing and validation, go to launch, launch, post-launch review. Types of products which Stage-Gate system can handle. The Structure of the Stage-Gate system. What Stage-Gate is not. Agile Stage-Gate: hybrid model. Stage-Gate for "open innovation". 

Wednesday, August 17, 2022




               MONETARY ECONOMICS UNIT 1: Demand for Money · Overview of Development of Monetary Theory and Major Issues · Classical and Neo-Classical Theories of Money: Early Versions. Pigou and Cambridge School, etc. The Dichotomy between the Monetary Theory and Value Theory. Patinkin’s Critique of Neo-Classical Theory. · Money in Keynesian Framework: Liquidity Preference (L-P) Theory and Further Developments in L-P Approach; Tobin, Boumal Models. · Friedman, New Monetarism and its Critique. Unit 2: Supply of Money · Monetary Aggregates, Liquidity Aggregates and Divisia Index · H-Theory of Money Supply · Money Multiplier Process and Factors Affecting H 27 · Exogeneity of Money Supply · Money Supply in India: its Components and Trends Unit 3: Monetary Management and Monetary Policy · Monetary Management – Rules vs. Discretion · Price Targeting vs inflation Targeting vs Exchange Rate Targeting · Monetary Policy – Challenges before Reserve Bank of India. · Difficulties of Controlling Money Supply in an open Economy · Further Issues of Monetary Policy and Monetary Management in India .

Thursday, August 11, 2022



WELFARE ECONOMICS Unit 1: Partial Equilibrium and General Equilibrium Analysis · Pareto Optimality and Competitive Equilibria · Partial Equilibrium Competitive Analysis · The Fundamental Welfare Theorems in a Partial Equilibrium Context · Pure Exchange: Edgeworth Box · One consumer one producer Economy, 2x2 Production Model · General versus Partial Equilibrium Theory · Pareto Optimality with Social Optima · Existence of Walrasian Equilibrium · Core and Equilibria in Competitive Economies Unit 2: Social Choice & Welfare · The Nature of the Problem · Social Preference Relation · Social Choice and Arrows Impossibility Theorem · Measurability, Comparability of Social Welfare Function – · Rawlsian Social Welfare Functions, Utilitarian Social Welfare Function Unit 3: Market Failure · Public Goods · Private Provision of Public Goods · Comparision with Private Goods · Free Rider Problem · Demand Revelation · A Simple Bilateral Externalities · Multilateral Externalities · Coase Theorem · Private Information and Second Best Solutions

Wednesday, August 10, 2022



 FINANCIAL ECONOMICS Unit 1: Financial Markets · Financial Markets and Financial Instruments · Real Assets and Financial Assets · Stocks, Rate of Interest, Exchange Rates · Indian Financial Markets, Regulations and SEBI Unit 2: Modern investment Theory · Securities Markets Operational Efficiency and Efficient Market Hypothesis (Emh) · Modern View of Security Analysis, Performance of Securities Market, Price / Earning Ratios. · The Determinants of Equity Prices, Estimating Fair Value, Capital Asset Pricing Models (CAPM), Arbitrage Pricing Theories (APT), Multifactor Models · Fixed Income Securities, Bond Valuation and Analysis, Bond Portfolio Management Unit 3: Financial Derivatives · Derivatives Forward Markets and Future Markets. · Mechanics of Futures Markets and Price Determination. Hedgers, Speculators, Hedging Strategies. · Options and Option Pricing, the Payoffs from Buying and Selling Options, Put-Call Ratio and Parity. · Mechanics and Properties of Stock Options.


 AGRICULTURAL ECONOMICS Unit 1: Agriculture and Economic Development-Introduction · Nature and Scope of Agricultural Economics · Peculiar Characteristics of Agriculture · Transformation of Traditional Agriculture-Schultz and Mellor’s Analysis · Agriculture and Dual Models: Fei- Ranis and Arthur Lewis · Agriculture and Its Contribution-Kuznets’s Formulations Unit 2: Economics of Agricultural Production · Production Function in Agriculture and forms of Production Functions-Cobb Douglas, Spill Man · Factor Factor Relationship in Agriculture · Rational and Irrational Production Stages of Production · Risk and UncertaInty in Agriculture · Crop insurance Unit 3: Issues in India’s Agricultural Development · Land Reforms in India and Their Impact on Agrarian Structure · The New Agricultural Strategy · The New Economic Policy and Indian Agriculture · Wto and its Implication for Indian Agriculture · Agricultural Price Policy in India

Monday, August 8, 2022


1.  MICRO ECONOMICS Unit 1: Theory of Consumer Behavior · Demand Theory: Preference Based Approach under Choice under Certainty · Revealed Preference Theory · Welfare Analysis and Aggregate Demand · Consumer Demand Theory: Choice Under Uncertainty Unit 2: Theory of Firm Production and Cost · Theory of Production · Theory of Cost · Profit Function · Homogeneous, Homothetic, CES, Cobb Douglas, Translog Production Function Unit 3: Market Structure · Monopoly · Monopolistic Competition · Oligopoly – Price Competition · Oligopoly – Quantity Competition .




2.  MACRO ECONOMICS Unit 1: Classical Approach, Keynesian Approach and Monetarism · Determination of Price, Output and Employment · Is-Lm Analysis-Aggregate Demand and Supply; · Is-Lm and the Neoclassical Synthesis · The Short Run and Long Run Phillips Curve; · Expectation, Interest Rates and Inflation; 2 · The Trade-off Between Inflation and Unemployment, · The Natural Rate of Unemployment (NRU), · NRU and Full Employment, · Macroeconomic Policy. Unit 2: New Classical Macroeconomics and New Keynesianism: · Main Features of the New Classical Macroeconomics, · Efficient Market Hypothesis, · Rational Expectation Model, · Lucas Supply Function, · Okun’s Law and Phillips Curve, · Reh and its Critique, · Keynesian Reappraisal School (Clower, Leijonhufvud and Malinvaud) Unit 3: Imperfect Completion Approach · Inflation and Employment- Non Accelerating Inflation Rate of Unemployment (NAIRU) and Natural Rate of Unemployment, · Policy to Shift the Equilibrium Rate of Unemployment; · Supply Side Fiscal and Income Policies, · The Effect of Policy on Actual Employment, · Crowding out Effect.

Tuesday, August 2, 2022



UNIT I Evolution of maintenance, objective of maintenance, maintenance policies and philosophies, maintenance concept, maintenance management &terotechnology, relationship withfunctional areas, importance of maintenance, elements of good maintenance, Economics of maintenance, training and safety aspects in maintenance. Classification of maintenance programs, corrective preventive and predictive maintenance, comparison of maintenance programs, preventive maintenance- concepts, functions, benefits, limitations.

 UNIT II Spare and Inventory planning, Manpower planning, Maintenance performance and Maintenance Auditing. Reliability centered maintenance (RCM) RCM logic, benefits of RCM, introduction to Total productive maintenance (TPM), Objectives, key supporting elements of TPM, methodology, evaluation and benefits.


UNIT III Introduction to Reliability systems - series, parallel and hybrid systems, Techniques for improvement of operational reliability, Reliability calculations, and availability of machines and production systems, maintainability criteria, checklist to assess the maintainability of a system, maintainability programs, objectives, key issues in availability improvements program, fault diagnosis, Pareto principle Ishikawa diagram, Failure distribution-Constant failure rate, Weiball analysis .