Unit I :
Public Relations-Meaning, Definition, Nature and Scope, Historical Background,
Technological and Media Revolution and Role in Business, Government, Politics,
NGOs and Industry.
Unit II: Concepts of Public Relations-Press, Publicity,
Lobbying, Propaganda, Advertising, Sales Promotion and Corporate Marketing
Services, Tools of Public RelationsPress Conferences, Meets, Press Releases,
Announcements, Webcasts
Unit III :Public Relations and Mass Media,
Present and future of Public Relations in India, Ethics of Public Relations and
Social Responsibility, Public Relations and WritingPrinted Literature,
Newsletters, Opinion papers and Blogs
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