Monday, July 11, 2022



Unit I : Public Relations-Meaning, Definition, Nature and Scope, Historical Background, Technological and Media Revolution and Role in Business, Government, Politics, NGOs and Industry.


Unit II:  Concepts of Public Relations-Press, Publicity, Lobbying, Propaganda, Advertising, Sales Promotion and Corporate Marketing Services, Tools of Public RelationsPress Conferences, Meets, Press Releases, Announcements, Webcasts


 Unit III :Public Relations and Mass Media, Present and future of Public Relations in India, Ethics of Public Relations and Social Responsibility, Public Relations and WritingPrinted Literature, Newsletters, Opinion papers and Blogs

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