BMP:SEM3:SPECIALIZATION PAPER 1/4:MARKETING: ADVERTISING MANAGEMENT

 VASANTHI ONLINE VARSITY (VOLVA)

This course aims to familiarize the student with the basic principles of advertising and introduction to media involved. 

  Unit I: Definition, Nature and evolution of advertising, its functions and role, criticism, social, economic and legal aspects of advertising. 

  Unit II: Place of advertising in Marketing Mix, Indian advertising industry, copy writing: different elements of a copy and layout  

 Unit III: Advertising budget: Objectives, preparation and methods of advertising budget; advertising agency: function, selection and compensation. 

  Unit IV: Advertising media: different types of media, function, merits and demerits of media, selection of media and its vehicles.

BMP:SEM2:PAPER 7/7:INTERNATIONAL BUSINESS

 

Unit 1

International Business: An Overview – Evolution of International Business, Drivers of Globalization, Influences of International Business, Stages of Internationalization, Differences between Domestic and International Business, International Business Approaches, Advantages of International Business.

Unit 2

Theories of International Trade – Mercantilism, Theory of absolute cost advantage, Comparative cost advantage theory, Relative factor endowment theory, Country similarity theory, Product life cycle theory.

Unit 3

International Business Environment – Social and Cultural Environment, Technological Environment, Economic Environment, Political Environment.

Unit 4

Modes of Entering International Business – Modes of Entry, Exporting, licensing, franchising, contract manufacturing, management contracts, turnkey projects, foreign direct investment, alliances like mergers and acquisitions, joint ventures, Comparison of Different Modes of Entry.

Unit 5

Foreign Direct Investment – Factors Influencing FDI, Reasons for FDI, Costs and Benefits of FDI, Trends in FDI, Foreign Direct Investment in India.

Unit 6

World Trade Organization – General Agreement on Tariffs and Trade (GATT), Establishment of World Trade Organization, The Uruguay Round Package: Organization Structure of the WTO, WTO – The Third Pillar in the Global Business.

Unit 7

International Financial Institutions and Liquidity – IMF, World Bank, International Development Association, International Liquidity and SDR International Finance Cooperation.

Unit 8

Basics of International Marketing, Basics of Global HRM, Basics of International Financial Management, Basics of International Accounting.

 

Unit 9

International Production and Logistics Management – Generic Strategies of the International Business, Acquisition of Resources, Location Decisions, International Logistics Management.

Unit 10

Global Strategic Management and Business Ethics – Peculiarities of Global Strategic Management, Value Creation, Global Strategic Management Process, Collaborative Strategies, Ethics and Global Business.

BMP:SEM2:PAPER 6/7:STRATEGIC MANAGEMENT

 

UNIT 1 Introduction: Concepts in Strategic Management, Strategic Management as a process – Developing a strategic vision, Mission, Objectives, Policies – Factors that shape a company’s strategy – Drafting a strategy - Industry and Competitive Analysis

UNIT 2 Environmental Scanning and leadership: Methods. SWOT Analysis –Strategies and competitive advantages in diversified companies and its evaluation. Strategic Analysis and Choice: Tools and techniques- Strategic Leadership: Leadership and Style – Key Strategic Leadership Actions - Developing Human Capital and Social Capital – Balanced Scorecard.

UNIT 3 Strategy Formulation : Strategy Framework For Analyzing Competition, Porter’s Value Chain Analysis, Competitive Advantage of a Firm, Exit and Entry Barriers - Formulation of strategy at corporate, business and functional levels. Types of Strategies – Tailoring strategy to fit specific industry – restructuring and diversification strategies – different methods Turnaround strategy and diversification strategies.

UNIT 4 Strategy Implementation : Strategy and Structure, Leadership, culture connection - Strategies for competing in Globalizing markets and internet economy – Organizational Values and Their Impact on Strategy – Resource Allocation – Planning systems for implementation.

UNIT 5 Strategy Evaluation and control – Establishing strategic controls - Measuring performance – appropriate measures- Role of the strategist – using qualitative and quantitative benchmarking to evaluate performance - strategic information systems – problems in measuring performance – Strategic surveillance -strategic audit Relevant cases have to be discussed in each unit.

BMP:SEM2:PAPER 5/7:BUSINESS LAW

 

Unit 1: The Indian Contract Act, 1872: General Principles of Contract

Contract – meaning, characteristics and kinds b) Essentials of a valid contract - Offer and acceptance, consideration, contractual capacity, free consent, legality of objects. c) Void agreements d) Discharge of a contract – modes of discharge, breach and remedies against breach of contract. e) Contingent contracts f) Quasi – contracts

 

 Unit 2: The Indian Contract Act, 1872: Specific Contracts  a) Contract of Indemnity and Guarantee b) Contract of Bailment c) Contract of Agency

Unit 3: The Sale of Goods Act, 1930 

 a) Contract of sale, meaning and difference between sale and agreement to sell. b) Conditions and warranties c) Transfer of ownership in goods including sale by a non-owner d) Performance of contract of sale e) Unpaid seller – meaning, rights of an unpaid seller against the goods and the buyer.

 

 Unit 4: Partnership Laws :

The Partnership Act, 1932 a. Nature and Characteristics of Partnership b. Registration of a Partnership Firms c. Types of Partners d. Rights and Duties of Partners e. Implied Authority of a Partner f. Incoming and outgoing Partners g. Mode of Dissolution of Partnership B) The Limited Liability Partnership Act, 2008 a) Salient Features of LLP b) Differences between LLP and Partnership, LLP and Company c) LLP Agreement, d) Partners and Designated Partners e) Incorporation Document f) Incorporation by Registration B.Com.: CBCS Scheme 12 g) Partners and their Relationship

Unit 5: The Negotiable Instruments Act 1881  a) Meaning, Characteristics, and Types of Negotiable Instruments : Promissory Note, Bill of Exchange, Cheque b) Holder and Holder in Due Course, Privileges of Holder in Due Course. c) Negotiation: Types of Endorsements d) Crossing of Cheque e) Bouncing of Cheque.

BMP:SEM2:PAPER 4/7:MANAGEMENT INFORMATION SYSTEMS

 

1. Purpose of Information Systems a. Data vs. Information vs. Knowledge b. The Components of Information Systems c. Using Information Technology to gain a Strategic Advantage in the Marketplace 2. Information Technologies a. Hardware b. End User and Enterprise Computing c.  Application Software: End User Applications d. System Software: Computer System Management 3. Data Resource Management a. Technical Foundations of Database Management b. Components of a Database Application System c. Managing Data Resources and Warehouses d. Database Security 4. Data Communication and Internet Technology a. The Wired and Wireless Networked Enterprise b. Telecommunications Network Alternatives c. Security Issues d. Ethical Concerns 5. Planning Information Systems a. Systems Development Life Cycle b. Rapid Application Development c. Object Oriented Systems Development d. Security and Systems Development 6. Building Information Systems a. Value of systems and managing change b. Modeling and Designing Systems c. Structured and object-oriented methodologies 7. Information Systems within Organizations a. Categories of Information Systems b. Survey of Functional Systems c. Competitive Strategy and Value Chains d. Business Process Design 8. E-Commerce and Supply Chain Systems a. Doing Business on the WWW b. Web Technologies c. Supply Chain Management d. Inter-Organizational Information Systems e. Ethics of Supply Chain Information Sharing 9. Business Intelligence and Knowledge Management a. Developing Business/IT Solutions b. Data Warehouses and Data Marts c. Data Mining d. Knowledge Management 10. Information Systems Management a. Planning the Use of IT b. Managing the Computing Infrastructure c. Enterprise Applications d. Outsourcing e. User Rights and Responsibilities 11. Information Security a. Security Threats b. The Security Program i. Senior Managements Role ii. Risk Management c. Data Safeguards d. Human Safeguards e. Disaster Preparedness 12. Managing Global Information Technology

 

BMP:SEM2:PAPER 3/7:PRODUCTION AND OPERATIONS MANAGEMENT

 

Unit 1: Introduction

Nature and Scope of Production/Operations Management,
POM Relationship with other Systems in the Organisation,
Factors that affect System and Concept of Production and Operation Management.
Facility Location,
Types of Manufacturing Systems,
Lean Manufacturing,
Student Planning and Analysis.

Unit 2: Production System and Related Concepts

Functions of Production and Material Management,
Types of Production Systems,
Productivity Variables, and Productivity Measurement,
Production Planning and Control in Mass Production,
Batch Production,
Job Order Production,
Selection,
Product Design and Development,
Process Selection,
Capacity Design,
Determination of Material Required,
Procedure for Purchasing,
Stocking and Distribution of Materials.

Unit 3: Scheduling and measuring Production Activities

Scheduling,
Maintenance Management Concepts,
TPM,
Work-Study,
Method Study,
Work Measurement,
Work Sampling,
Work Environment and Safety,
Material Management.

Unit 4: Material and Inventory Management

An overview of Material Management,
Material Planning and Inventory Control,
Inventory Models,
(Classical EOQ, Model with Shortages ),
JIT,
Budgeting and Material Planning,
Purchase Management,
Store Management,
Safety Management.

Unit 5: Quality in Prod. & Ops Management

Quality Assurance,
Accepting Sampling,
Statistical Process Control,
Total Quality Management,
QMS and ISO Standards.

BMP:SEM2:PAPER 2/7:HUMAN RESOUCES MANAGEMENT

UNIT-I Human Resource Management - Definition - Objectives - Functions - Scope - Importance - HRM in India - Evolution of HRM - Computer Application in Human Resource Management - Quality of a good Human Resource Managers - Human Resource Planning - Job Analysis, Job description and Job Specification.

 UNIT-II Recruitment and Selection - Sources of Recruitment - Selection Process - Test Types - Interview Types - Career Planning - VS Man Power Planning and succession Planning - Career Planning - Process - Career Development - Placement and Induction.

 UNIT-III Training - Methods of Training - Executive Development - Performance Appraisal - Methods of Performance Appraisal - Transfers - Promotion - Wage & Salary Administration - Wage Boards and Pay Commission - Wage Incentive - Fringe Benefits - Employees Welfare - Safety and Health Measures - Grievance Procedures - Redressal of Grievances.

 UNIT-IV Industrial Relations - Meaning & Characteristics Industrial Relations - Parties to Industrial relations - Nature of Trade Unions - Problems of Trade Union - Measures to Strengthen Trade Union Movement in India - Causes for Industrial Disputes - Settlement of Industrial Disputes. 

 UNIT-V Collective - Bargaining - Features - Pre-requisite of Collective Bargaining - Agreement at different levels - Workers Participation in Management - Objectives for Successful Participation.