Gajaveera Simhagarjana
Pulakeshi Reddy (G S P Reddy) runs a textile show room by name ‘Sweety Textles”
in Praveen nagar. He basically deals with dress materials for Ladies and
Children. He has one more such showroom in Shafqatpalya. The following table
shows the individual sales at these outlets on a monthly basis and also the
total consumer expenditure.
Sl. No.
|
ITEM
|
PRAVEEN NAGAR
|
SHAFQATPALYA
|
Total SALES
|
1
|
SAREES
|
2200 NUMBERS
|
1300 NUMBERS
|
Rs.12,00,000
|
2
|
CHUDIDHARS
|
600
|
400
|
3,00,000
|
3
|
JEANS
|
150
|
700
|
7,00,000
|
4
|
Children items
|
654
|
339
|
4,00,000
|
.
Answer the following questions based on the data above;
1.Why do you think saree sales is lower in Shafqatpalya?
2.If the company wants to increase Chudidhar sales..What
should it do?
3.Why do you think is sale of jeans higher
in Shafqatpalya?
4.On which of these items is average price of item the
highest?
5.What kind of Consumer behavior pattern emerges from this
data.
6.Assume a family of Four ..two children and parents…what is
the ratio of expenditure on Saree,chudidhar,Jeans and Children items at each of
these outlets.
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