Monday, October 31, 2016

CASE STUDY -CONSUMER BEHAVIOUR

 Gajaveera Simhagarjana Pulakeshi Reddy (G S P Reddy) runs a textile show room by name ‘Sweety Textles” in Praveen nagar. He basically deals with dress materials for Ladies and Children. He has one more such showroom in Shafqatpalya. The following table shows the individual sales at these outlets on a monthly basis and also the total consumer expenditure.

Sl. No.
ITEM
PRAVEEN NAGAR
SHAFQATPALYA
Total SALES
1
SAREES
2200 NUMBERS
1300 NUMBERS
Rs.12,00,000
2
CHUDIDHARS
600
400
3,00,000
3
JEANS
150
700
7,00,000
4
Children items
654
339
4,00,000

.
Answer the following questions based on the data above;
1.Why do you think saree sales is lower  in Shafqatpalya?
2.If the company wants to increase Chudidhar sales..What should it do?
3.Why do you think is sale of jeans   higher in Shafqatpalya?
4.On which of these items is average price of item the highest?
5.What kind of Consumer behavior pattern emerges from this data.

6.Assume a family of Four ..two children and parents…what is the ratio of expenditure on Saree,chudidhar,Jeans and Children items at each of these outlets.

No comments:

Post a Comment