BMP:SEM2:PAPER1/7:MARKETING MANAGEMENT

Marketing Concepts; Approaches to Marketing; Marketing Mix; Functions of Marketing; Marketing Environment, The changing marketing environment, Analyzing needs and trends in Macro Environment and Micro Environment; The Marketing Process, Market Segmentation, Market Targeting and Positioning strategies; B2B and B2C marketing; New Product Development; Packaging; Product Life Cycle; Physical Distribution – Importance and role of  distribution in marketing, Introduction to the various channels of distribution; Promotion Tools – Sales Promotion, Advertising, Personal Selling, Direct Marketing and Online Marketing; Pricing; Integrated Marketing Communication; Branding and Packaging; Recent Trends in Marketing.

VALUE CHAIN AND INTERNATIONAL ECONOMICS VIDEO

 https://youtu.be/RhJSewBiIpU

BMP SEM 1:PAPER 6/6:ORGANIZATIONAL BEHAVIOUR

 

 Module-1 OB: Learning objectives, Definition & Meaning, Why to study OB, An OB model, New challenges for OB Manager LEARNING: Nature of learning, How learning occurs, Learning & OB Case Study Analysis 

Module-2 PERSONALITY: Meaning & Definition, Determinants of Personality, Personality Traits, Personality & OB PERCEPTION: Meaning & Definition, Perceptual process, Importance of Perception in OB MOTIVATION: Nature & Importance, Herzberg’s Two Factor theory, Maslow’s Need Hierarchy theory, Alderfer’s ERG theory Case Study Analysis

 Module-3 COMMUNICATION: Importance, Types, Barriers to communication, Communication as a tool for improving Interpersonal Effectiveness GROUPS IN ORGANISATION: Nature, Types, Why do people join groups, Group Cohesiveness & Group Decision Making- managerial Implications, Effective Team Building LEADERSHIP: Leadership & management, Theories of leadership- Trait theory, Behavioural Theory, Contingency Theory, Leadership & Followership, How to be an Effective Leader CONFLICT: Nature of Conflict & Conflict Resolution TRANSACTIONAL ANALYSIS: An Introduction to Transactional Analysis Case Study Analysis 

Module-4 ORGANISATIONAL CULTURE: Meaning & Definition, Culture & Organisational Effectiveness HUMAN RESOURCE MANAGEMENT: Introduction to HRM, Selection, Orientation ,Training & Development, Performance Appraisal, Incentives ORGANISATIONAL CHANGE: Importance of Change, Planned Change & OB Techniques INTERNATIONAL OB: An Introduction to Individual & Interpersonal Behaviour in Global Perspectives Case Study Analys

BMP:SEM1:PAPER 5/6:FINANCIAL MANAGEMENT

 

 

 UNIT 1:Accounting as an information system, the users of financial accounting information and their needs. Qualitative characteristics of accounting, information. Functions, advantages and limitations of accounting. Branches of accounting. Bases of accounting; cash basis and accrual basis. ii. The nature of financial accounting principles – Basic concepts and conventions: entity, money measurement, going concern, cost, realization, accruals, periodicity, consistency, prudence (conservatism), materiality and full disclosures. iii. Financial accounting standards: Concept, benefits, procedure for issuing accounting standards in India. Salient features of First-Time Adoption of Indian Accounting Standard (Ind-AS) 101. International Financial Reporting Standards (IFRS): - Need and procedures. (b) Accounting Process 2 Lectures From recording of a business transaction to preparation of trial balance including adjustments (c) Computerised Accounting Systems 26 Practical Lab Computerised Accounting Systems: Computerized Accounts by using any popular accounting software: Creating a Company; Configure and Features settings; Creating Accounting Ledgers and Groups; Creating Stock Items and Groups; Vouchers Entry; Generating Reports - Cash Book, Ledger Accounts, Trial Balance, Profit and Loss Account, Balance Sheet, Funds Flow Statement, Cash Flow Statement Selecting and shutting a Company; Backup and Restore data of a Company

 UNIT 2: (a) Business Income  i. Measurement of business income-Net income: the accounting period, the continuity doctrine and matching concept. Objectives of measurement. ii. Revenue recognition: Recognition of expenses. iii. The nature of depreciation. The accounting concept of depreciation. Factors in the measurement of depreciation. Methods of computing depreciation: straight line method and diminishing balance method; Disposal of depreciable assets-change of method. iv. Inventories: Meaning. Significance of inventory valuation. Inventory Record Systems: periodic and perpetual. Methods: FIFO, LIFO and Weighted Average. Salient features of Indian Accounting Standard (IND-AS): 2 (b) Final Accounts 7 Lectures Capital and revenue expenditures and receipts: general introduction only. Preparation of financial statements of non-corporate business entities : CBCS Scheme

 Unit 3: Accounting for Hire-Purchase and Installment Systems, Consignment, and Joint Venture i) Accounting for Hire-Purchase Transactions, Journal entries and ledger accounts in the books of Hire Vendors and Hire purchaser for large value items including Default and repossession. ii) Consignment: Features, Accounting treatment in the books of the consignor and consignee. iii) Joint Venture: Accounting procedures: Joint Bank Account, Records Maintained by Coventurer of (a) all transactions (b) only his own transactions. (Memorandum joint venture account). 15 Lectures

 Unit 4: Accounting for Inland Branches , Concept of dependent branches; accounting aspects; debtors system, stock and debtors system, branch final accounts system and whole sale basis system. Independent branches: conceptaccounting treatment: important adjustment entries and preparation of consolidated profit and loss account and balance sheet. Unit 5: Accounting for Dissolution of Partnership Firm Accounting of Dissolution of the Partnership Firm Including Insolvency of partners, sale to a limited company and piecemeal distribution

BMP/SEM1/PAPER 4/6: OPERATIONS RESEARCH AND STATISTICS

 

UNIT – I Definition of operations research, models of operations research, scientific methodology of operations research, scope of operations research, importance of operations research in decision making, role of operations management, limitations of OR.

 

 

 UNIT – II Linear Programming: Introduction – Mathematical formulation of a problem – Graphical solutions, standard forms the simplex method for maximization and minimization problems. Method application to management decisions. Transportation problem – Introduction – Initial basic feasible solution - NWC method – Least cost method – Vogel’s method – MODI – moving towards optimality – solution procedure without degeneracy

 

 UNIT – III Assignment problem – Algorithm – Hungarian method – simple problems.

 UNIT – IV Sequencing and replacement model: Sequencing problem – processing through 2 machines, 3 machine – s jobs and k machines and traveling salesman problem. Replacement of items that deteriorate gradually – with time, without time, that fails completely – individual replacement – group replacement.

 

 UNIT – V Network models and simulation. Network models for project analysis CPM; Network construction and time analysis; cost time trade off, PERT – problems.

 

UNIT-VI -  Game Theory

STATISTICS

Module I (9 hours) Introductory Concepts Unit 1 Introduction to the subject of Statistics, population and sample, variables and attributes.

 

 Unit 2 Types of data – qualitative, quantitative, univariate, multivariate, cross sectional, time series, discrete, continuous, primary, secondary. Scales of measurement – nominal, ordinal, interval, ratio.

 

 Unit 3 Construction of frequency distributions (univariate and bivariate). Organisation and presentation of data through diagrams (bar and pie) and graphs (frequency curve, histogram, cumulative frequency curves), stem and leaf plot.

 Module II (15 hours) Univariate Data Analysis Unit 1 Measures of location or central tendency - arithmetic mean, median, mode, geometric mean, harmonic mean – properties, positional averages or quantiles – quartiles, deciles, percentiles and their interpretations. Comparison of the different averages. Unit 2 Measures of dispersion - absolute measures - range, mean deviation, quartile deviation, standard deviation - properties with proof, relative measures. Unit 3 Moments – about origin, about an arbitrary point, central moments, relationship between moments about origin and moments about mean, skewness and kurtosis - concept and measures, box and whisker plot – construction and applications.

 

Module III (12 hours) Bivariate Data Analysis Unit 1 Linear Correlation - Scatter diagram, product moment correlation coefficient - properties, Spearman;s rank correlation coefficient. Unit 2 Regression - Dependent and independent variables, objectives of regression, derivation of linear regression model by the method of least squares, estimation of regression coefficient and coefficient of determination and their interpretations.

MODULE IV

Chi Square test

BMP/SEM1/P3/6:NTRODUCTION TO INFORMATION TECHNOLOGY

 

VASANTHI ONLINE VARSITY (VOLVA)

I  INTRODUCTION TO INFORMATION TECHNOLOGY 

UNIT-I 

Data and Information: Introduction, Types of Data, A Simple Model of a Computer, Data Processing Using a Computer, Desktop Computer, The Organization of the Book 

Data Storage: Introduction, Memory Cell, Physical Devices used as Memory Cells, Random access Memory, Read only Memory, Secondary Memory, Floppy Disk Drive, Compact Disk Read only Memory (CDROM), Archival Memory 

Central Processing Unit: Introduction, The Structure of a Central Processing Unit, Specification of a CPU, Interconnection of CPU with Memory and I/O Units, Embedded Processors 

UNIT-II 

Computer Networks: Introduction, Local Area Network (LAN), Applications of LAN, Wide Area Network (WAN), Internet, Naming Computers Connected to Internet, The Future of Internet Technology 

Output Devices: Introduction, Video Display Devices, Flat Panel Displays, Printers, Audio Output 

Computer Software: Introduction, Operating System, Programming Languages, A Classification of Programming Languages 

UNIT- III 

Data Organisation: Introduction, Organizing a Database, Structure of a Database, Database Management System, Example of Database Design, Non-text Databases, Archiving Databases 

Processing Numerical Data: Introduction, Use of Spreadsheets, Numerical Computation Examples 

UNIT-IV 

Some Internet Applications: Introduction, E-mail, Information Browsing Service, The World Wide Web, Information Retrieval from the World Wide Web, Other Facilities Provided by Browsers, Audio on the Internet, Pictures, Animation and Video via Internet 

Societal Impacts of Information Technology: Introduction, Privacy, Security and Integrity of Information, Disaster Recovery, Intellectual Property Rights, Careers in Information Technology 

Prescribed Books: 

Introduction of Information Technology, by V. Rajaraman, PHI Learning Private Limited. (Chapters : 1, 6 to 12, 15, 18)

ELECTRONIC COMMUNICATION AND WIRELESS

 https://youtu.be/wUcc9fpdWwc