Unit-I Introduction to retailing: Definition and scope, evolution of
retailing, types of retail, trends in retailing industry, benefits of
retailing, retailing environment.
Unit-II Retail purchasing and pricing:
Purchase management:- Merchandise purchasing, open to buy,
open to buy planning, analyzing the merchandise performance,
Pricing strategies:-every day pricing, competitive based pricing,
price skimming, market-oriented pricing, marginal cost pricing.
Retail price strategies: - mark-up pricing, vendor pricing,
competitive pricing, psychological pricing.
Unit-III Retail marketing and promotion: Nature and scope:-relationship
marketing, market strategies, retail research Understanding the
retail customer:- retail market, population analysis, demographic
analysis, consumer behavior Retail promotion Mix: - Retail
promotion programme, retail advertising media, promotional
budget. Customer services: - customer services, services quality
gaps, service recovery.
Unit-IV Information system in retailing: Acquiring and using
information strategies, technology in retail, information sources,
retail information system.
Unit-V Retailing in India: Evolution and trends in organised retailing,
Indian organised retail market, FDI in Indian organised retail
sector, retail scenario in India, future trends of retail in India.
Unit-VI Ethical and legal issues in Retailing: Dealing with ethical issues,
social responsibility, environmental orientation, waste reduction at
retail stores.
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