VASANTHI ONLINE VARSITY (VOLVA)
This course aims to familiarize the student with the basic principles of advertising and introduction to media involved.
Unit I: Definition, Nature and evolution of advertising, its functions and role, criticism, social, economic and legal aspects of advertising.
Unit II: Place of advertising in Marketing Mix, Indian advertising industry, copy writing: different elements of a copy and layout
Unit III: Advertising budget: Objectives, preparation and methods of advertising budget; advertising agency: function, selection and compensation.
Unit IV: Advertising media: different types of media, function, merits and demerits of media, selection of media and its vehicles.