Sunday, July 10, 2022

BMP:SEM3:SPECIALIZATION PAPER 1/4:MARKETING: ADVERTISING MANAGEMENT

 VASANTHI ONLINE VARSITY (VOLVA)


This course aims to familiarize the student with the basic principles of advertising and introduction to media involved. 


  Unit I: Definition, Nature and evolution of advertising, its functions and role, criticism, social, economic and legal aspects of advertising. 


  Unit II: Place of advertising in Marketing Mix, Indian advertising industry, copy writing: different elements of a copy and layout  


 Unit III: Advertising budget: Objectives, preparation and methods of advertising budget; advertising agency: function, selection and compensation. 


  Unit IV: Advertising media: different types of media, function, merits and demerits of media, selection of media and its vehicles.

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